Off-premise retail price intelligence

Know what every
competitor charges
every morning.

ShelfTel tracks SKU-level prices across your key competitors — refreshed daily, delivered to your category team before the doors open.

See the live demo → View pricing
Daily
Price refreshes across all tracked retailers and SKUs
50k+
Beverage alcohol SKUs tracked across off-premise retail
4
Major retailers monitored at launch — more added continuously
ShelfTel · Price matrix · Today
SKUs tracked
30
Above market
18
Below market
4
ProductTwinTWSpec'sPosition
Don Julio Blanco 750ml $54.99 $49.99 $52.99 ↑ above
Patrón Silver 750ml $51.99 $46.99 $49.99 ↑ above
Tito's 1.75L $32.99 $29.99 $31.99 at mkt
High Noon 8pk $19.99 $17.99 $18.99 ↓ best
Casamigos Blanco 750ml $49.99 $44.99 $47.99 ↑ above
Last updated 5:47 AM · Jun 25, 2026
Live data
Latest alerts Total Wine dropped Bulleit Bourbon 750ml from $32.99 → $29.99 (2 hrs ago)    ·    Spec's dropped Espolòn Blanco 750ml from $27.99 → $25.99 (4 hrs ago)    ·    Goody Goody restocked Don Julio 1942 at $169.99 (6 hrs ago)    ·    Total Wine dropped Bulleit Bourbon 750ml from $32.99 → $29.99 (2 hrs ago)    ·    Spec's dropped Espolòn Blanco 750ml from $27.99 → $25.99 (4 hrs ago)
Tracking
Total Wine & More
Spec's
Goody Goody
H-E-B
Costco

Solutions

Four modules.
One complete picture.

Purpose-built for off-premise retail buyers and category managers. Not supplier tools re-skinned for chains.

Competitive price monitoring
Daily SKU-level prices at every major off-premise retailer. Filter by category, supplier, or your own price to see exactly where you're winning and where you're exposed.
→ 30 SKUs tracked at launch, unlimited at scale
Price deviation alerts
Set threshold rules by category and get notified same-day when a competitor moves on a shared SKU. Includes a 90-day price history for every alerted product.
→ Email and Slack delivery before your doors open
Assortment gap analysis
See every SKU stocked at a competitor that doesn't appear in your inventory. Ranked by how many competitor locations carry it. Your next buyer conversation, pre-built.
→ Cross-referenced against your live inventory
Promotional monitoring
Track competitor email campaigns, website sale banners, and featured placements across retailers. Know what they're pushing this week before your customers do.
→ Weekly promo digest delivered every Monday

How it works

From retailer shelf to
your screen in hours.

No scraping setup on your end. No spreadsheets to maintain. We run the data layer so your team works from a clean dashboard every morning.

01 — Collect
Daily retailer crawls
ShelfTel pulls SKU-level pricing from every major off-premise retailer each morning before your doors open. National chains and key regional independents.
Runs daily at 5:00 AM CT. Data available in your dashboard by 6:30 AM.
02 — Match
SKU normalization
Our matching layer ties the same product across all retailers regardless of how each site lists it. One Tito's 750ml, not twelve variations of a string. UPC-anchored where available.
Fuzzy match + UPC lookup. 98%+ match rate on Velocity A and B SKUs.
03 — Surface
Alerts and dashboards
Category managers get a morning digest of price moves on watched SKUs. Buyers get a weekly export. Execs get the trend view. Each role sees exactly what it needs.
Role-based views: buyer, category manager, executive. One login, right data.

Live demo

Your catalog. Right now.

Seeded with 30 real market SKUs across spirits, beer, wine, and RTD. This is exactly what your category team would see this morning.

Filter 16 SKUs
Product Category Twin Total Wine Spec's Goody Goody Gap vs low Position Vel
Don Julio Blanco 750ml Tequila blanco $54.99 $49.99 $52.99 $51.99 +$5.00 ↑ above A
Patrón Silver 750ml Tequila blanco $51.99 $46.99 $49.99 $48.99 +$5.00 ↑ above A
Casamigos Blanco 750ml Tequila blanco $49.99 $44.99 $47.99 $46.99 +$5.00 ↑ above A
Tito's Handmade 1.75L Vodka $32.99 $29.99 $31.99 $30.99 +$3.00 at mkt A
High Noon Sun Sips 8pk Vodka seltzer RTD $19.99 $17.99 $18.99 $18.49 +$2.00 ↓ below A
Jack Daniel's No.7 750ml Tennessee whiskey $26.99 $23.99 $25.99 $24.49 +$3.00 at mkt A
Espolòn Blanco 750ml Tequila blanco $28.99 $25.99 $27.99 $26.99 +$3.00 ↑ above B
Modelo Especial 12pk Mexican lager $19.99 $17.49 $18.99 $17.99 +$2.50 ↓ below A
Don Julio Blanco 750ml
Tequila blanco · Velocity A
$54.99 $49.99 $54.99
+$5.00
vs market low

Pricing

Built around your store count.

Flat pricing by store count. No per-seat fees, no per-query charges, no surprise overages.

Regional
$1,500
per month · up to 15 locations
Right-sized for a regional cluster or pilot rollout before going chainwide.
Daily monitoring, 4 retailers
Up to 2,500 SKUs tracked
Weekly CSV export
Email digest alerts
Recommended for Twin Liquors
Chain
$4,200
per month · full chain coverage
Built for 50+ location chains with a category management team and a weekly buyer cadence.
Daily monitoring, all tracked retailers
Unlimited SKUs tracked
Assortment gap analysis included
Slack + email alerts with thresholds
Quarterly business reviews
Enterprise
Custom
pricing · API + integrations
For chains that want ShelfTel data piped directly into their POS, buying system, or BI stack.
Everything in Chain
REST API for POS integration
Custom SKU matching rules
White-label buyer reporting

See your market position today.

Get a free 7-day snapshot of your top 100 SKUs against your key competitors. No setup, no contract. Just data.

Free 7-day pilot · No credit card · Off-premise retailers only